Instagram as an Ideal Social Media Marketing Platform


The use of social media in selling and marketing products has become popular. Many are opening accounts on various social media platforms to push their products and services. One of the most popular social networking sites in use at the moment is Instagram. It is a platform that lets you share photos and videos to your followers which can be accompanied by a caption.

Using this platform to market yoursocial media products or services is a very simple process. All you need to do is open an account that you can switch to a business profile. This helps many to access you easily. The next thing you should do is grow your audience. One way you can go about is by buying followers or using different tools that help you grow your audience.

There are several other strategies in social media marketing you can try out to market your products or services. One of them is hiring influencers. These are people with the power to affect buying decisions among customers. You should set goals and identify a target audience to reach out to different people easily. Instagram is one of the best social media marketing platforms to use. Here is why you should try it out.

Provides Analytics

Social media marketing is measurable. This is one thing that is evident on Instagram, especially for those who are using a business profile. It provides analytics, and this helps you know the impressions some of your posts have had. You will be in the know of different people who have visited your posts or profile. This is vital in helping you know the right measures to take to improve your marketing strategies on this site.

Easy to Use

Instagram is one social networking sitesocial media that is simple to use. All you need is to open an account and start sharing your posts. You can also pay for sponsored posts, which is very cheap and simple. This will make the posts you choose to sponsor appear on the timelines of millions of people from your country or other parts of the world.

Many Users

Currently, there are over a billion people from different parts of the world who are using Instagram. Taking advantage of this will help you reach out to a wider number of people. You can also share the link to your website on your page or posts and reach out to many users out there.…

Impact of E-Commerce on Every Business

consumer internet trade

E-commerce or electronic commerce is the exchanging of goods and services for profit, or the transmitting of funds or data, over an automatic network, primarily the internet. E-commerce businesses are fast gaining grounds and changing their way of doing trade and industry. The central aspect of e-commerce involves doing business on the web. It includes business to business (B2B) trading, which consists of a business such as a company trading with another business on the internet. The other one is the business to consumer (B2C) trading, which involves a business that directly deals with consumers over the internet. The advantages of e-commerce cover its around-the-clock availability, the high rate of access, the full availability of products and services for the customer, convenience, and international reach, most especially to the booming economy like eCommerce development Singapore.

Availability and Accessibility

E-commerce sites are available 24/7, allowing consumers to browse and shop at any time. Traditional establishments tend to open for specific business hours. While crowds can slow shoppers in a physical store, e-commerce sites run quickly, which is determined by computing and bandwidth considerations on both consumer devices and e-commerce sites. Goods pages and shopping cart pages appear in a few seconds or less. An e-commerce transaction can only take a few clicks and take less than five minutes.

International Reach and Lower Cost

The traditional business sells to customers who physically visit their stores. With e-commerce, you can sell to any customer who can access the web. E-commerce has the potential to increase a business’ customer base globally. E-commerce businesses the cost linked with physical stores, such as rent, inventory, and cashiers, and human resources, although they may incur shipping and warehouse costs. It is cheaper than combined with the overhead expenses of the usual business with a physical store.

E-commerce has changed businesses positively and negatively. On the one side, e-commerce makes it easier for companies to reach a much bigger audience at a lesser cost than would be required if the traditional retail arrangement was to be used. With e-commerce, there is no obligation to get expensive shops in high streets or any strategic location. You can create or stock your goods at a remote upcountry neighborhood and still advertise and market them worldwide. While the expense of developing a good website may be substantial, it is much more economical than letting expensive high street storefronts. Additionally, once you have your site is operational, you will reach a broad client base. The next thing is to guarantee that you have access to the appropriate means of carrying goods to customers who make orders.…